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Classification

Centralized omni-channel requires a different way of working. For example, content handlers need to think about the reusability of content across channels.&nbsp;

Think of channels such as native mobile apps, other websites and social media.

Do you want to select individual services and tools, e.g., your preferred marketing service?

Agility

The possible types are described in the <a href="https://en.wikipedia.org/wiki/Technology_adoption_life_cycle" data-new-window="true" target="_blank" rel="noopener noreferrer">technology adoption lifecycle model</a>.&nbsp;

For example, our development team wants to use React as front-end framework.

Do your content handlers need to visually change page layouts without the involvement of front-end development?

Content editing

Think of visual elements that go further than a simple banner. For example, new campaign pages and layouts that require front-end development.

Marketing

Personalization allows marketeers to provide users with user experiences that are tailored to the individual. This is based on parameters that can be associated with the user, such as &nbsp;demographics, interests and previous actions (clicks, views, etc.).&nbsp;

A/B testing allows you to improve the user experience by running tests with multiple variants to see which one works best. For example, 50% of the visitors get served a different checkout to measure which one leads to the highest number of purchases.&nbsp;

For example the use of abandoned shopping cart flows or personalized discounts on birthdays.

Scalability

SaaS is an acronym for Software as a Service. It is a cloud-based service and doesn't require you to download or install the software. You usually pay using a monthly subscription.

Infrastructure

On-premise: you have your own hardware and manage the infrastructure yourself; Platform as a Service (PaaS): hardware is hosted in the cloud, but still requires you to manage a part of it; Software as a Service (SaaS): all hardware involved is managed by the service provider

Thank you for completing the test! On the right you can see which solution best matches your needs based on a scale from 0 – 100.

Based on your answers, a DXP is likely your best choice. Eager to find out why in more detail?

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DXP result

Based on your answers, unplatforming is likely your best choice. Eager to find out why in more detail?

Interested to read more about headless? 

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Headless result

Result

Based on your answers the jury is still out. Want to dive deeper into your needs to make the best choice?

Interested to read more about headless and DXPs? 

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Undecided result

To unplatform or not to unplatform?


An elaborate report via e-mail (optionally)

The result will help you decide to continue with DXP or to go headless