In 2022, e-commerce sales will increase by no less than 26.17% worldwide.

That is the opportunity. But consumers are becoming more demanding. That is the threat. Visual appeal and website speed continue to play an ever-increasing role in the pulltowards the shopping cart. How can you respond to these developments and make the most of the opportunities?

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Optimal performance thanks to headless

Headless combines the flexibility, scalability, and attractive costs of cloud services with the convenience of a single central point to manage content for all channels. We are currently seeing a shift towards headless solutions, not least because developers are offered the freedom and control required to achieve good Core Web Vitals.

Going headless one step at a time

  • First, we focus on the most important pages: the product detail pages if you have an e-commerce platform. We rebuild these pages with headless technology.
  • We ensure that the rebuilt pages achieve optimal performance and Core Web Vitals. With A/B testing, we compare the new with the originals to make the conversion consequences crystal clear.
  • If you are satisfied with the results, we start with the landing pages or another category. We work through the entire platform one step at a time until everything has been transferred to headless.

The benefits of our step-by-step headless approach:


Reduced risk


Instant results


Adjust as you go

Losing your mind over Headless?

Use this free wizard to find out in just five minutes if headless is the solution for your organization.
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About Unplatform

Unplatform is part of Aviva Solutions, a completely independent, full-service agency for project management, digital design, implementation and maintenance that helps organizations take the next step in their digital growth. With Unplatform, Aviva Solutions offers a roadmap to what headless entails, the benefits it offers and what organizations can achieve by going headless. Want to go headless in your business? Then Aviva Solutions is ready to help.

Find out more about Aviva Solutions ›

Want to know more about headless?

We are happy to answer your questions!
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Koudekerk aan den Rijn
The Netherlands